# identity.md

## Organization Overview
- **Company Name:** Rico Inc.
- **Mission:** To be a trusted source for high-quality licensed sports merchandise, enhancing the fan experience with top-rated products for vehicles, tailgates, rooms, offices, and gifts.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1944. Location details forthcoming.
- **Size and Scale:** Serves retail markets nationwide, from the largest retailers to small businesses, distributing wholesale gift and novelty products.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to providing unbeatable quality and service, with products proudly made in the USA.
    - Relevant links: [About Us](https://ricoinc.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a wholesale distributor of licensed sports merchandise, offering a wide range of products including decals, flags, and keychains for various sports leagues and colleges.
- **Location(s) and Geographic Presence:** Nationwide presence through wholesale distribution across the country.
- **Key Partnerships and Affiliations:** Holds licenses for NFL, MiLB, NBA, NHL, USL, NWSL, USC, AHL, G League, NASCAR, and various college team products.